接触

I started my career as a Graphic UI Designer, excelling from the start and receiving accolades like “Best Creative Design of the Year” for three consecutive years. My work has taken me across the globe, from India to Malaysia, Singapore, and the USA. Now, I’m proud to call New Zealand home, where I’ve settled with my family.

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Over the years, I’ve earned a reputation as a reliable leader, even gaining the office nickname “Troy” for my tenacity in meeting deadlines and tackling challenges head-on. My career has been filled with transformative projects that drove substantial growth, including pioneering efforts to convert traditional magazine subscriptions into interactive online product guides.​

 

I bring an in-depth understanding of business growth, with experience leading high-impact projects across FinTech, PropTech, B2B, and property sectors. As Global Head of Marketing, I successfully launched a PropTech platform with international data providers like CoreLogic (AU, USA, NZ) and RElyse UK. My experience also includes go-to-market strategies for large property developments, steering them from strategy through execution to achieve financial targets. Over the past eight years, I’ve specialised in New Zealand’s property development and finance sectors.​

 

LEADERSHIP AND PHILOSOPHY

Whether working independently or within a team, I thrive on collaboration and lead by example. My motto, “One team, one dream,” reflects my dedication to unity, while “Impossible itself says ‘I’m possible’” captures my belief that every problem has a solution. I focus on finding innovative ways to overcome challenges and drive sustainable growth.

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MARKETING EXPERTISE

My expertise centres on analysing customer journeys, developing media-to-conversion strategies, and implementing best practices in marketing and communications. Driven by a passion for growth, I constantly seek data insights to refine strategic positioning and deliver results.​

 

With over a decade in multi-channel marketing and strategy development, I’ve guided businesses in competitive markets, crafting innovative strategies, introducing automation solutions, and driving growth even in ambiguous environments.

 

Throughout my career, I’ve collaborated with industry leaders like Nigel McKenna, a renowned New Zealand property developer; Greg Lindberg, a successful US entrepreneur; and Sandeep Dua, a successful entrepreneur and highly regarded M&A expert.

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EDUCATION AND PERSONAL INTERESTS

My academic background includes a Master’s degree in Business Administration (International Business), a Bachelor’s in English Honours, postgraduate diplomas in Multimedia and Digital Marketing, and a Project Management Professional (PMP) certification.

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In my spare time, I indulge in my love for books, with a home library of over 500 titles, and my passion for cars and racing.