TESTIMONIALS
Trusted to deliver.
“Troy played a key role in the initial conceptualisation and delivery of MyPropTech, a first-of-its-kind PropTech platform… Beyond the technical delivery, Troy also worked closely on the international marketing campaign, launch and PR strategy, contributing to a highly successful global rollout and strong market reception of the platform.
Troy’s strength lies in bridging strategy and execution, ensuring complex technical frameworks are both scalable and commercially effective.”
Ashley Osborne MRICS
Chartered surveyor · Founder, PRSim & AngelBrics · Former Head of Residential, UK & Asia, Colliers · Managed Troy directly
DEVELOPER PERSPECTIVE
Built for the sales outcome.
“As a developer, you learn quickly that a project does not fail at the construction stage. It fails at the go-to-market stage, when positioning, pricing and buyer targeting are wrong. Troy is one of the few marketers I have worked with who genuinely understands this.
What impressed me most is how deeply Troy gets inside a project before a single campaign goes live. He takes the time to understand the feasibility, the buyer profile, the stage of the market cycle and what the sales programme actually needs to achieve and then builds the go-to-market strategy around those realities rather than around a generic playbook. His launch planning is structured, his channel thinking is sharp, and he ties every marketing decision back to absorption and settlement outcomes, which is exactly how a developer thinks.
Troy is strategic where it counts and hands-on where it matters. I would put him in front of any project with full confidence and I recommend him without reservation.”
Kristen Holland
Property developer · UK & New Zealand
SALES LEADERSHIP
Fluent in sales and marketing.
“Sales and marketing do not always speak the same language. Troy is one of the very few people I have worked with who is fluent in both.
Across the projects we worked on together, Troy never treated marketing as something that happens before the sale. He built campaigns, systems and buyer journeys around what actually happens in the sales conversation, and he was always willing to sit with the sales team, listen, and refine until it worked. That partnership mindset is rare, and it shows in the results: stronger enquiry, better-qualified buyers, and a smoother experience for every purchaser.
He is also a genuinely good human: honest, hardworking and invested in the success of the people around him. Any organisation that works with Troy is fortunate and I recommend him with complete confidence.”
Nerissa Gibson
Property sales leader · North Island Sales Manager, Wolfbrook Property Group
PROPERTY FINANCE & TECH
Ideas into working tools.
“I work with a lot of smart people in property, but very few can take an idea from a whiteboard conversation and turn it into a working product. Troy can.
When we worked on property finance and fintech tools, Troy took frameworks that existed mostly in my head as a coach and acquisitions director and translated them into intuitive tools that investors could actually use: financial models, calculators and decision-making aids that made complex numbers simple. He asked the right questions, challenged my assumptions where it mattered, and delivered work that was both technically sound and commercially practical.
If you are building anything at the intersection of property, finance and technology, Troy is the person you want in the room. Highly recommended.”
Ken Height
Property coach · Property acquisition director
MARKETING LEADERSHIP
Brand and systems, in one.
“Marketers tend to sit in one of two camps. There are the brand and ideas people, and there are the systems and data people. Troy is that rare operator who genuinely lives in both.
Working alongside him at Templeton Group, I have watched him build the marketing technology backbone for a portfolio of live projects while still caring deeply about the craft: the brand architecture, the campaign thinking, the quality of every landing page and piece of creative that goes out the door.
He raises the standard of the work around him, and he is generous with his knowledge, which makes the whole team better.
He is also simply great to work with. Curious, collaborative and calm under pressure. Any marketing team would be stronger with Troy in it, and I recommend him without hesitation.”
Mark Kelly
Marketing Director, Templeton Group · Managed Troy directly