TRP · GROWTH STRATEGIST · MBA, MBS, PMP

RUN YOUR
OWN RACE.

Growth strategy for businesses that intend to lead their market, from the first insight to the result on the balance sheet.

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GROWTH STRATEGY ■ MARKET INSIGHT ■ POSITIONING ■ GO-TO-MARKET ■ OPERATING MODEL ■ PERFORMANCE AND GOVERNANCE ■

15+

5,500+

YEARS LEADING GROWTH

PROJECTS TAKEN TO MARKET

DWELLINGS MARKETED

MARKETS: INDIA, SINGAPORE, USA, NZ, AUSTRALIA

Planning is not strategy.

A plan lists activities. A strategy makes the choices: where to compete, how to win and what to stop doing. For more than 15 years, TRP has brought that discipline to growth across property, PropTech, FinTech and B2B, in Australia, New Zealand, Asia and the USA.

The work runs end to end, from market evidence to positioning, go-to-market and the operating model behind it. That is the scope of a full strategy team, led by one accountable adviser, and every engagement starts with the commercial question, not the marketing one.

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01 · STRATEGY

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03 · SELECTED WORK

In market now: from boutique homes to 46-level towers.

TRP leads go-to-market for a pipeline of residential developments now selling, across house-and-land, apartments and high-rise. Earlier, as Global Head of Marketing, TRP took a PropTech data platform to market with partners in Australia, the USA, New Zealand and the United Kingdom.

Residential · High-rise · PropTech · Go-to-market

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04 · INSIGHTS

Evidence on markets, buyers and growth.

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AI Tools Are the Same for Everyone Now. A Book Explains the Real Difference: Breakthrough Advertising by Eugene Schwartz.

New AI tool. New platform. New "10x your marketing" thread. Everyone is learning the software. Almost nobody is learning the thinking. Everyone is told, correctly, to upskill on AI every single day. New tools, new models, new workflows, and falling behind is a real risk.

New Zealand’s Property Market in 2026: Who Is Buying, Who Is Waiting, and Why It Matters

A sharp 9 % drop in residential values While headlines obsess over flat prices and economic uncertainty, the data is telling a more nuanced story. Three distinct buyer groups are shaping our market in very different ways, and understanding each of them matters whether you are a buyer, a seller, a landlord, or just someone trying to make sense of it all.

Auckland’s new Council Valuations: What’s changed — and why it matters

Auckland council valuations: A sharp 9 % drop in residential values As of May 2024, Auckland’s average residential Capital Value (CV) has fallen by about 9 % compared to June 2021 — roughly a $117,000 drop — bringing the average CV to approximately $1.29 million. Meanwhile, Auckland’s commercial CVs declined ~5 %, while industrial, lifestyle, and rural properties held steady or increased by 4–5 % . These updated Auckland council valuations directly affect rates bills for home