New AI tool. New platform. New "10x your marketing" thread. Everyone is learning the software. Almost nobody is learning the thinking. Everyone is told, correctly, to upskill on AI every single day. New tools, new models, new workflows, and falling behind is a real risk.

A sharp 9 % drop in residential values While headlines obsess over flat prices and economic uncertainty, the data is telling a more nuanced story. Three distinct buyer groups are shaping our market in very different ways, and understanding each of them matters whether you are a buyer, a seller, a landlord, or just someone trying to make sense of it all.

Auckland council valuations: A sharp 9 % drop in residential values As of May 2024, Auckland’s average residential Capital Value (CV) has fallen by about 9 % compared to June 2021 — roughly a $117,000 drop — bringing the average CV to approximately $1.29 million. Meanwhile, Auckland’s commercial CVs declined ~5 %, while industrial, lifestyle, and rural properties held steady or increased by 4–5 % . These updated Auckland council valuations directly affect rates bills for home

Managing Growth: How Prioritising Metrics Fuels Business Success Peter Drucker, a pioneer in modern management, famously stated, "What gets measured gets managed." While this quote emphasises the need for data-driven decision-making, Drucker's full statement includes a crucial warning: "... even when it's pointless to measure and manage it, and even if it harms the purpose of the organisation to do so." This wisdom underscores the importance of not just measuring for the sake

The Evolution of Marketing: From ATL to Performance-Based Strategies Marketing has come a long way from the golden age of mass media. For decades, Above-The-Line (ATL) marketing dominated, relying on traditional platforms like TV, radio, and print. These methods were all about building brands and getting wide exposure, but the one thing they lacked was precision. Fast forward to today, and we find ourselves in a world where data, tracking, and measurable outcomes drive market

The ubiquity of mobile devices, particularly smartphones, has significantly altered the digital marketing landscape. As of 2023, mobile marketing is no longer an option but a necessity for brands seeking to engage consumers effectively. The integration of advanced mobile technologies such as 5G has not only transformed user experience but has also enabled marketers to deliver highly personalized and interactive campaigns in real time, thereby enhancing consumer engagement. Th

In New Zealand, the traditional notion of entering retirement mortgage-free is rapidly shifting. A growing number of New Zealanders aged 65 and over are carrying mortgages into retirement, challenging the long-held belief that homeownership in retirement represents financial security. According to Centrix, the number of retirees with mortgage debt has seen a sharp rise, climbing from 118,000 in 2018 to 136,000 in 2023, with total mortgage debt surpassing $25 billion. Mortgage

Unlock brand success with murketing: subtle strategies, community-building, and the cool factor. Discover how PBR and Red Bull mastered it!

The force that makes ADVERTISING work.

When a brand or business considers strategic communication with the market, several elements or factors must be considered. And these elements are incorporated into the company's advertising or communication strategy. Obviously, we understand the fundamental process of STP (Segmentation, Targeting, and Positioning). We identified our target customer segments and a central message that we want to communicate with these segments about our product/brand through the STP exercise.

With the digital giants focusing on user privacy, Google, too, has made significant revisions. In the latest update, users were informed that Google had updated its Google Discover policy to eradicate 5 types of content from recommendations. This step was taken to filter out the accurate recommendation for its users. Publishers should govern these changes and work out the content accordingly. However, before we learn about the uprooted content, let's first clear the base with

DIGITAL MARKETERS, LISTEN UP! PITCH AND RETAIN CLIENTS WITH THESE 5 COMMUNICATION SKILLS Digital marketers are the backbone of any business, if they don’t understand the core of the brand, it is impossible to project the values upfront. They are the cinematographer of a blockbuster movie, representing the stardom from behind the scenes When it comes to displaying the right vision, a profound marketer needs unmatched communication skills. It is one of the crucial ways to adapt

This week with a muted trombone, Facebook recently announced to its users that Facebook Analytics would discontinue from June 30, 2021. The end of Facebook Analytics marks a significant shift for marketers who relied on it daily. Granting users less than three months to store the previously recorded insights. The tool is functional till then, and users have the liberty to export charts and tables of the previous analysis. This news was published hastily on the Facebook bu

You must improve your advertisement headlines Verbalisation is the art of enhancing a headline's impact through the way it is stated. Mastering these lead generation techniques helps advertisers turn simple headlines into powerful conversion tools. Of course, the most obvious way is to state the claim in its simplest form. For instance, "Lose weight" or "Stop corns." and there is no better way if you are the first in your field. However, if you are competitive or the though