GOOGLE DISCOVER TO UPROOT 5 TYPES OF CONTENT

With the digital giants focusing on user privacy, Google, too, has made significant revisions. In the latest update, users were informed that Google had updated its Google Discover policy to eradicate 5 types of content from recommendations. This step was taken to filter out the accurate recommendation for its users. Publishers should govern these changes and work out the content accordingly. However, before we learn about the uprooted content, let's first clear the base with a better understanding of Google Discover.

What is Google Discover?

A feature introduced to recommend interesting content specifically to mobile phone users. In different Google searches, Discover automatically selects the content that needs to be displayed based on the search history and your other online interactions.

Google Discover is extremely user-friendly; it can be controlled by the user by blocking the types of content not relevant to them. Sometimes Google can make a mistake while making a suggestion; users have full access to reporting such content as well. There is no restriction on what kind of content can be blocked, be it new or evergreen. In addition, Google Discover serves as a great way for content creators to target more specific visitors.

In other words, Google Discover gives you the latest information about your preferred sports, celebrities, music, videos, etc., without the need to search for them. While you are browsing the web on your phone, you can easily see all of the updates once you log in to the Google app Discover. Now! When you have clarity on this feature, you'd have a better understanding of the type of content excluded from it. Let's find out!

The recent modification in Google Discover

To make the transition easier, Google has updated the support page to assist publishers in understanding the changes and use that to their advantage to attract more traffic with the help of Google Discover.

The webpage has additional information explaining the type of content Discover supports and the type that has been eliminated.

As per the update, the type of content that will no longer be displayed on Discover is as follow

1. Job Applications

2. Petitions

3. Forms

4. Code Repositories

5. Satirical Content

To deliver a good user experience preceding content has been filtered out. The improvement will make Discover a more seamless feature for getting accurate information. In the past, satirical content has been the sole reason for unwanted internet conflict, and removing it can be extremely beneficial. Underneath is a detailed explanation; read through!

Advantages of removing satirical content

The reason satirical content can be problematic is that users are unable to differentiate between real and fake content. Satire usually targets politicians, celebrities, and popular societal trends and tends to exaggerate them. Satirical content has a biased point of view, leading people to mistake it for real news. Now! Imagine if this type of content went viral, it could be very destructive for an individual or a community. To safeguard them, Google decided to refrain from such content, and as soon as these reservations were activated, a lot of these satirical web pages saw declined traffic. Not only this but for publishers' to track performance, chrome data has been added to Discover performance reports. Let's dig in a little deeper!

Monitor performance with Discover

Over the course of upcoming months, performance data attained from chrome will gradually appear in the Discover performance report. This means the reports will show accumulated traffic of both Discover and chrome, giving publishers a detailed overview. A single place in the search console will make it easier for publishers to evaluate their content and gradually increase engagement.

Upgrading Discover is a lucrative stride for both users and publishers, but sometimes these changes can generate mislabels. What are they? Keep reading to Discover(pun intended)

Mislabels due to feature elevation

Usually, when Google deploys something new, some sites get caught up and lose traffic. These websites are categorised as false positives. Although, once Google receives feedback on false positives, it rectifies the algorithm to minimise the discrepancies. The best way to safeguard your content is by not using exaggerated headlines. A publisher should assign the content to a moderate title that is informative, not proactive.

With the above information hope, you have an in-depth insight into alteration in Google Discover. Personally speaking, looking at these upgradations, it's evident that Google is moving towards creating a cleaner digital environment. A space which is more user-friendly, allowing publishers to target the right audience and eliminating conflicting content. Making Google an accessible platform.