Blog

Explore the dynamic intersections of marketing, technology, and business strategy. Whether you’re looking to stay updated on the latest trends in performance marketing, gain insights into marketing mix modelling, or dive into the transformative power of data-driven decisions, you’ll find a wealth of knowledge here.

Each post is crafted to offer practical advice and in-depth analysis aimed at helping businesses navigate today’s fast-paced digital landscape.

Explore the topics below and find strategies that can empower your growth.

Click on each to read more.

New Zealand’s Property Market in 2026: Who Is Buying, Who Is Waiting, and Why It Matters

A sharp 9 % drop in residential values While headlines obsess over flat prices and economic uncertainty, the data is telling a more nuanced story. Three distinct buyer groups are shaping our market in very different ways, and understanding each of them matters whether you are a buyer, a seller, a landlord, or just someone trying to make sense of it all.

15 hours ago1 min read

Auckland’s new Council Valuations: What’s changed — and why it matters

Auckland council valuations: A sharp 9 % drop in residential values As of May 2024, Auckland’s average residential Capital Value (CV) has fallen by about 9 % compared to June 2021 — roughly a $117,000 drop — bringing the average CV to approximately $1.29 million. Meanwhile, Auckland’s commercial CVs declined ~5 %, while industrial, lifestyle, and rural properties held steady or increased by 4–5 % . These updated Auckland council valuations directly affect rates bills for home

Jun 13, 20251 min read

The Importance of Measuring the Right Metrics

Managing Growth: How Prioritising Metrics Fuels Business Success Peter Drucker, a pioneer in modern management, famously stated, "What gets measured gets managed." While this quote emphasises the need for data-driven decision-making, Drucker's full statement includes a crucial warning: "... even when it's pointless to measure and manage it, and even if it harms the purpose of the organisation to do so." This wisdom underscores the importance of not just measuring for the sake

Oct 7, 20241 min read

The Future! How Performance and Data Are Reshaping the Marketing Landscape

The Evolution of Marketing: From ATL to Performance-Based Strategies Marketing has come a long way from the golden age of mass media. For decades, Above-The-Line (ATL) marketing dominated, relying on traditional platforms like TV, radio, and print. These methods were all about building brands and getting wide exposure, but the one thing they lacked was precision. Fast forward to today, and we find ourselves in a world where data, tracking, and measurable outcomes drive market

Sep 25, 20241 min read

Mobile Marketing: A Strategic Analysis for Marketers

The ubiquity of mobile devices, particularly smartphones, has significantly altered the digital marketing landscape. As of 2023, mobile marketing is no longer an option but a necessity for brands seeking to engage consumers effectively. The integration of advanced mobile technologies such as 5G has not only transformed user experience but has also enabled marketers to deliver highly personalized and interactive campaigns in real time, thereby enhancing consumer engagement. Th

Sep 17, 20241 min read

Mortgage Debt in Retirement: Exploring the Reverse Mortgage Solution

In New Zealand, the traditional notion of entering retirement mortgage-free is rapidly shifting. A growing number of New Zealanders aged 65 and over are carrying mortgages into retirement, challenging the long-held belief that homeownership in retirement represents financial security. According to Centrix, the number of retirees with mortgage debt has seen a sharp rise, climbing from 118,000 in 2018 to 136,000 in 2023, with total mortgage debt surpassing $25 billion. Mortgage

Sep 12, 20242 min read

Unlocking Success with Murketing Strategies

Unlock brand success with murketing: subtle strategies, community-building, and the cool factor. Discover how PBR and Red Bull mastered it!

Jun 6, 20242 min read

The force that makes ADVERTISING work.

Oct 7, 20222 min read

Marketing Strategy (ATL, BTL and TTL)

When a brand or business considers strategic communication with the market, several elements or factors must be considered. And these elements are incorporated into the company's advertising or communication strategy. Obviously, we understand the fundamental process of STP (Segmentation, Targeting, and Positioning). We identified our target customer segments and a central message that we want to communicate with these segments about our product/brand through the STP exercise.

Sep 1, 20225 min read

GOOGLE DISCOVER TO UPROOT 5 TYPES OF CONTENT

With the digital giants focusing on user privacy, Google, too, has made significant revisions. In the latest update, users were informed that Google had updated its Google Discover policy to eradicate 5 types of content from recommendations. This step was taken to filter out the accurate recommendation for its users. Publishers should govern these changes and work out the content accordingly. However, before we learn about the uprooted content, let's first clear the base with

Aug 4, 20213 min read

DIGITAL MARKETERS, LISTEN UP! PITCH AND RETAIN CLIENTS WITH THESE 5 COMMUNICATION SKILLS

DIGITAL MARKETERS, LISTEN UP! PITCH AND RETAIN CLIENTS WITH THESE 5 COMMUNICATION SKILLS Digital marketers are the backbone of any business, if they don’t understand the core of the brand, it is impossible to project the values upfront. They are the cinematographer of a blockbuster movie, representing the stardom from behind the scenes When it comes to displaying the right vision, a profound marketer needs unmatched communication skills. It is one of the crucial ways to adapt

Jul 5, 20214 min read

Facebook to discontinue Facebook Analytics from June 30, 2021

This week with a muted trombone, Facebook recently announced to its users that Facebook Analytics would discontinue from June 30, 2021. The end of Facebook Analytics marks a significant shift for marketers who relied on it daily. Granting users less than three months to store the previously recorded insights. The tool is functional till then, and users have the liberty to export charts and tables of the previous analysis. This news was published hastily on the Facebook bu

Jun 28, 20213 min read

VERBALISATION LEAD GENERATION TECHNIQUES

You must improve your advertisement headlines Verbalisation is the art of enhancing a headline's impact through the way it is stated. Mastering these lead generation techniques helps advertisers turn simple headlines into powerful conversion tools. Of course, the most obvious way is to state the claim in its simplest form. For instance, "Lose weight" or "Stop corns." and there is no better way if you are the first in your field. However, if you are competitive or the though

Jun 10, 20212 min read