my story
Finding Inspiration in Every Turn
Taufeeq Rashid Pirzada (TRP) also known as Troy - is a highly motivated and experienced international growth marketing professional. I am passionate about showcasing my skills, experience, and determination to attract and engage viewers.
A view of botanical garden with lake in winter season, Srinagar, Kashmir,
PROFESSIONAL JOURNEY
I started my career as a Graphic UI designer, where I excelled and received accolades, such as the Best Creative Design of the Year, for three consecutive years. Throughout my career, I have had the opportunity to travel and work in countries and offices based in India, Malaysia, Singapore, and the USA. However, I have found a true home in New Zealand, where I have settled with my family.
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During my professional journey, I achieved remarkable success and was even given the office nickname "Troy" for my ability to meet deadlines and take charge like a brave soldier. I have been involved in numerous transformation projects that have turned ordinary magazine subscriptions into online product guides, leading to substantial financial growth for the businesses I worked with.
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I possess a deep understanding of business growth and have played a pivotal role in several groundbreaking projects across various sectors, such as FinTech, PropTech, B2B, and property. I have worked with international data providers like CoreLogic AU, USA, NZ, and RElyse of the UK, serving as the global head of marketing for a successful PropTech platform launch. I have developed comprehensive go-to-market strategies (GTM) for large-scale property developments, guiding them through marketing execution to achieve financial goals. My experience spans several B2B projects in various sectors, from financial funds and textiles to travel ERP and sports collectables. Over the past eight years, I have primarily focused on the property development and financing industry in New Zealand.
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Leadership and Skills: I thrive both as an independent worker and as a collaborative team member. With my extensive knowledge in various fields, I have emerged as a great leader who leads by example. Some of the phrases you will often hear me say at the workplace are "One team, one dream" and "Impossible itself says I M possible." I strongly believe that every problem has a solution, and my focus is always on finding ways to overcome obstacles and drive business growth.
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My expertise lies in customer journey analysis, media-to-conversion strategies, and implementing best practices in marketing and communications. With a strong desire to drive growth and develop high-performance teams, I am constantly on the lookout for data-driven insights that can be applied to strategic marketing and positioning.
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Drawing from over a decade of experience in multi-channel marketing and strategy development, I have successfully navigated highly competitive marketplaces. This has enabled me to develop innovative strategies and automation solutions and drive growth even in the most challenging and ambiguous business environments.
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Throughout my career, I have had the privilege of working with industry specialists such as Nigel McKenna, a renowned property developer in New Zealand, Greg Lindberg, a successful entrepreneur from the United States, and Sandeep Dua, an M&A genius.
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Education and Personal Interests: My educational background includes a Master's degree in Business Administration, specialising in International Business. Additionally, I hold a Bachelor's degree in English honours, as well as postgraduate diplomas in Multimedia and Digital Marketing. I have also obtained a Project Management Professional (PMP) certificate.
In my spare time, I enjoy reading and have an extensive home library of over 500 books. I also have a passion for cars and racing.
EARLY LIFE
I was born in Srinagar into the Pirzada family, which has a long history of providing education and community support in the beautiful city. Srinagar is renowned for its breathtaking natural beauty. My ancestors were respected for their efforts to educate children in a large area of our neighbourhood. In the mid-1900s, my family personally funded the installation of water piping to Malik Agan, Fateh Kadal, which supplied clean water to every household. This meant that women no longer had to fetch water from the rivers.
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At the early age of four, my family made the decision to migrate to Delhi and then Madras (now Chennai) due to my father's expanding business ventures across India. I completed my schooling at Sree Venkateswara Matriculation Higher Secondary School, one of the state's most respected and disciplined schools. During my school days, I excelled in cricket and was even named "Gun Shooter" by my teammates for my speed and bowling action.
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Although I was keenly interested in literature, I pursued BioMaths in high school. I was also admitted to the engineering college to study mechanical engineering - which only lasted a few months. However, I soon realised that my true passion lay in literature, art, and animation, leading me to explore these fields further.