ABOUT
Strategy, delivered.
Taufeeq Rashid Pirzada, known in the industry as TRP, is a growth strategist with more than 15 years leading go-to-market across property, PropTech, FinTech and B2B.
01 · APPROACH
TRP works where strategy usually breaks: between the boardroom decision and the market’s response. The role is to frame the commercial question, make the strategic choices and build the operating model that delivers them.
The track record spans 5,500+ dwellings and 370+ hectares of land taken to market, a PropTech platform launched across four markets, and growth programmes in Australia, New Zealand, Asia and the USA.
Growth strategy · Positioning · Go-to-market · Operating model
From decision to result.
04 · LEADERSHIP PHILOSOPHY
ONE TEAM.
ONE SCORECARD.
TRP leads through clarity: one brief, one owner per outcome and one set of numbers that sales, development and agency partners all report against.
Worked alongside Nigel McKenna, property developer, Sandeep Dua, entrepreneur and M&A specialist, and Nick Hargreaves, New Zealand business leader.