About me
Welcome to my world of marketing alchemist!
I've spent over a decade transforming businesses from mere concepts to thriving success stories.
The Knowledge Cauldron:
Armed with an MBA in international business, I blend strategic thinking with practical experience. I'm not just a marketer; I'm a Data-Driven Growth Hacker, a Revenue Accelerator, and a Data Whisperer. My track record speaks volumes: revenue surges, customer retention leaps, and ROI-boosting decisions—all fueled by interactive dashboards and cross-functional teamwork.
The Alchemical Touch:
Throughout my career, I've led several transformative projects across diverse industries. I've developed comprehensive go-to-market strategies (GTM) for large-scale property developments, guiding them through marketing execution to achieve financial goals. My experience spans B2B projects in various sectors, from financial funds and textiles to travel ERP and sports collectables. Over the past eight years, I have primarily focused on the property development and financing industry in New Zealand. I've also been at the forefront of technological innovation, launching fantasy sports, FinTech, and PropTech projects. Working with industry leaders like CoreLogic (AU, USA, NZ) and RElyse UK, I've witnessed the power of innovation in revolutionising entire industries.
Achieving Greatness:
They call me "Troy" in the office—a nod to my relentless pursuit of deadlines and my unwavering commitment to success. Like the legendary warrior, I charge ahead fearlessly, turning challenges into victories. I've been privileged to work with industry stalwarts like Nigel McKenna, Greg Lindberg, and Sandeep Dua, honing my business acumen and strategic foresight skills.
Guiding Principles:
"One team, one dream." That's my mantra. I believe that every problem has a solution, and my focus is always on the bigger picture—business growth.
Unravelling Customer Journeys:
I dive deep into customer journeys, from media exposure to conversion. Best practices, social listening, and data analytics guide my every move. Whether it's positioning, communications planning, or strategic marketing, I'm the compass in the ever-changing business landscape.
Beyond the Boardroom:
When I'm not decoding marketing mysteries, you'll find me immersed in books—I've got a home library of 500+ titles! And yes, I have a need for speed—I'm passionate about cars and racing.
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