TRP · PROPERTY MARKETING STRATEGIST · MBA, MBS, PMP

RUN YOUR
OWN RACE.

Go-to-market strategy for residential developments, from brief to contracted sales.

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GO-TO-MARKET ■ PROPERTY MARKETING ■ BRAND STRATEGY ■ FULL-FUNNEL ACQUISITION ■ CRM AND AUTOMATION ■ ANALYTICS AND ROI ■

15+

5,500+

YEARS IN PROPERTY AND GROWTH MARKETING

PROJECTS TAKEN TO MARKET

DWELLINGS MARKETED

MARKETS: INDIA, SINGAPORE, USA, NZ, AUSTRALIA

Strategy that sells property.

For more than 15 years, TRP has taken residential, land and build-to-rent projects to market across Australia and New Zealand: 5,500+ dwellings and 370+ hectares of land.

Every campaign starts with three numbers agreed up front: a sales target, a cost per qualified lead and a budget. It is managed and reported against all three, from launch to settlement.

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01 · PROFILE

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03 · SELECTED WORK

In market now: from boutique homes to 46-level towers.

TRP leads go-to-market for a portfolio of residential developments now selling, from Lindfield House to the 46-level Sky Residences. Earlier, as Global Head of Marketing, TRP launched the MyPropTech platform with data partners CoreLogic (AU, US, NZ) and REelyse (UK).

Residential · High-rise · PropTech · Go-to-market

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04 · INSIGHTS

Evidence on property markets and marketing performance.

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AI Tools Are the Same for Everyone Now. A Book Explains the Real Difference: Breakthrough Advertising by Eugene Schwartz.

New AI tool. New platform. New "10x your marketing" thread. Everyone is learning the software. Almost nobody is learning the thinking. Everyone is told, correctly, to upskill on AI every single day. New tools, new models, new workflows, and falling behind is a real risk.

New Zealand’s Property Market in 2026: Who Is Buying, Who Is Waiting, and Why It Matters

A sharp 9 % drop in residential values While headlines obsess over flat prices and economic uncertainty, the data is telling a more nuanced story. Three distinct buyer groups are shaping our market in very different ways, and understanding each of them matters whether you are a buyer, a seller, a landlord, or just someone trying to make sense of it all.

Auckland’s new Council Valuations: What’s changed — and why it matters

Auckland council valuations: A sharp 9 % drop in residential values As of May 2024, Auckland’s average residential Capital Value (CV) has fallen by about 9 % compared to June 2021 — roughly a $117,000 drop — bringing the average CV to approximately $1.29 million. Meanwhile, Auckland’s commercial CVs declined ~5 %, while industrial, lifestyle, and rural properties held steady or increased by 4–5 % . These updated Auckland council valuations directly affect rates bills for home