GROWTH STRATEGY ■ MARKET INSIGHT ■ POSITIONING ■ GO-TO-MARKET ■ OPERATING MODEL ■ PERFORMANCE AND GOVERNANCE ■
15+
36
5,500+
5
YEARS LEADING GROWTH
PROJECTS TAKEN TO MARKET
DWELLINGS MARKETED
MARKETS: INDIA, SINGAPORE, USA, NZ, AUSTRALIA
01 · STRATEGY
Planning is not strategy.
A plan lists activities. A strategy makes the choices: where to compete, how to win and what to stop doing. For more than 15 years, TRP has brought that discipline to growth across property, PropTech, FinTech and B2B, in Australia, New Zealand, Asia and the USA.
The work runs end to end, from market evidence to positioning, go-to-market and the operating model behind it. That is the scope of a full strategy team, led by one accountable adviser, and every engagement starts with the commercial question, not the marketing one.
03 · SELECTED WORK
In market now: from boutique homes to 46-level towers.
TRP leads go-to-market for a pipeline of residential developments now selling, across house-and-land, apartments and high-rise. Earlier, as Global Head of Marketing, TRP took a PropTech data platform to market with partners in Australia, the USA, New Zealand and the United Kingdom.
Residential · High-rise · PropTech · Go-to-market
IN THEIR WORDS
Trusted to deliver.
“Troy played a key role in the initial conceptualisation and delivery of MyPropTech, a first-of-its-kind PropTech platform… Beyond the technical delivery, Troy also worked closely on the international marketing campaign, launch and PR strategy, contributing to a highly successful global rollout and strong market reception of the platform.
Troy’s strength lies in bridging strategy and execution, ensuring complex technical frameworks are both scalable and commercially effective.”
Ashley Osborne MRICS
Chartered surveyor · Founder, PRSim & AngelBrics · Former Head of Residential, UK & Asia, Colliers · Managed Troy directly
MORE RECOMMENDATIONS
Backed by developers.
“…he ties every marketing decision back to absorption and settlement outcomes, which is exactly how a developer thinks.”
Kristen Holland
Property developer · UK & New Zealand
“Sales and marketing do not always speak the same language. Troy is one of the very few people I have worked with who is fluent in both.”
Nerissa Gibson
North Island Sales Manager, Wolfbrook Property Group
“If you are building anything at the intersection of property, finance and technology, Troy is the person you want in the room.”
Ken Hight
Property coach · Property acquisition director
FREQUENTLY ASKED
Questions, answered.
Short answers on who TRP is, what TRP does and how to get in touch.
Who is TRP?
TRP is Taufeeq Rashid Pirzada, a Sydney-based growth strategist and property marketing leader. TRP has more than 15 years leading go-to-market across property, PropTech, FinTech and B2B in Australia, New Zealand, Asia and the USA.
What does TRP specialise in?
Residential property go-to-market for developers: market evidence, positioning, launch strategy, sales-aligned marketing and the operating model behind it. Asset classes include apartments, high-rise, house-and-land, land subdivision, build-to-rent and boutique hospitality.
What has TRP delivered?
36 projects taken to market, 5,500+ dwellings and 370+ hectares of land marketed, and a PropTech data platform launched across four markets as Global Head of Marketing.
Where is TRP based?
Sydney CBD, New South Wales. TRP works with developers across Sydney and NSW, backed by a long track record in New Zealand.
What qualifications does TRP hold?
An MBA (International Business), an MBS (Management) and PMP certification, plus postgraduate diplomas in Multimedia and Digital Marketing. TRP is an RICS APC candidate on the MRICS pathway.
How can developers and recruiters contact TRP?
Through the contact page on this site, or on LinkedIn.
